Signs are the most effective, yet least expensive, form of advertising for a small business. It is your introduction and handshake with those passing by, identifying your business to existing and potential customers. Today’s businesses compete in a highly competitive market, and must be able to communicate with customers quickly and effectively. The right sign can be a business’s most important advertising tools, used to create brand equity, or guide new customers to your door, and signs are on the job for you advertising 24 hours a day, 365 days a year! The right sign can effectively allow small businesses to successfully compete with even the big box stores.
We live in a mobile society. Approximately 18% of households relocate each year, so as your customers move, you need to replace them by adding new customers.
Case Study – Megson Fitzpatrick Insurance Services
The Value of Signs
Signs are the oldest form of communication known to man, still the most cost effective form of advertising you can buy. This has been proven by study after study. Here’s how one study reported their findings:
|Television advertising:||30 second spot prime time $16.65 per 1000 impressions|
|Television advertising:||30 second spot late evening $10.60 per 1000 impressions|
|Magazine advertising:||1 page – 4 colour $ 7.90 per 1000 impressions|
|Daily news paper:||1/3 page black and white $ 7.75 per 1000 impressions|
|Radio:||30 second spot $ 4.10 per 1000 impressions|
|Off Premises signs:||I.E. billboards etc. $ 2.83 per 1000 impressions|
|On Premises signs:||at your location $ 1.40 per 1000 impressions|
SIGNATURE AWARD FINALIST- “A BRAND EVOLUTION”
The history of Warehouse One and its brands over the years. Updating to a fresh new look.
Atlas Sign and Awning Worked with Warehouse One to rebrand 200 stores across Canada with in a 2 year time frame.
Value Provided by On-Premise Signs: Measuring the Economic Value to the Business Enterprise
When it comes to rebranding, there can be big risks and big rewards — and timing is everything.
Every business needs one. Whether it’s over the main entrance, in the window, on the door, or a standalone structure, it helps customers find your front door and tells passersby about your presence